PPC Campaign Management
Google Ads
Facebook Ads
What is PPC?
PPC is one of two ways people find you on google. In PPC you pay for every click on an Ad that you post through Google Ads or Facebook Ads. Seems simple, we know. But it’s not.
There is a lot to consider here:
- What’s the competition doing?
- What audience should be targeted?
- What keywords should be used?
- How should impact be measured?
- What’s our ROI?
- Are we utilizing Google properly or are we throwing money away automating everything?
Our certified experts at Anaam are able to to leverage Google’s technology to
Raise Awareness
Influence Consideration
Drive Action
Our 4 Step Process
Audit
Our certified professionals will complete a full audit for your website and the website of your most immediate competition. We look for relevant keywords, Industry trends, and past performance of industry leaders.
Analyze
Data tells a story. It allows us to paint a picture, that tells us what channels or verticals you are most likely to succeed in and what in-market audiences have looked for in the past and are looking for now.
Strategize
Should we raise brand awareness? Maybe tackle people currently looking at your competition? How about targeting people that already visited your website?
Implement
Once the strategy is implemented, we revise the performance of the PPC strategy daily. We look for gaps on an ongoing basis and seek to take advantage of market trends before your competition gets a foothold.